The BestSelf Blueprint: From Blank Page to Eight Figures

The Power of a Planner (and a Dream)

Ever had an idea that just wouldn’t leave you alone?

That’s exactly what happened to Cathryn Lavery and Allen Brouwer.These weren’t billionaires. No Silicon Valley backing here. Just two people with a powerful idea, a goal-setting planner that actually worked. What started as a dream scratched into notebooks turned into BestSelf Co., a thriving eight-figure brand changing lives one 13-week planner at a time.

Let’s be real: success doesn’t come overnight. But with vision, focus, and a little help from smart tools, anything is possible. If they could do it, why not you?

An Idea and a Kickstarter

Cathryn and Allen believed in structure. Not the boring kind, but the kind that fuels creativity and keeps dreams on track. That belief led to the Self Journal, a 13-week goal-setting planner that helps people plan, execute, and achieve.

They launched it on Kickstarter with hope in their hearts and hustle in their hands. The results? Over $300,000 raised. From people like you. People who were hungry for clarity and ready to level up.

Why did it work? Because it solved a real problem: people needed a system to turn goals into results. The journal didn’t just sit pretty, it delivered.

Small Wins, Big Moves

BestSelf didn’t stop with one product. They paid attention to what worked. Lessons were absorbed, strategies adjusted. Growth followed naturally.

From productivity decks to conversation starters to kids’ goal journals, every product spoke to the same mission: helping people become their best selves.

Through smart content marketing, they drove awareness and built a brand that felt more like a mission. Their focus wasn’t on selling planners, it was on delivering transformation. That shift? That’s what made the difference.

The Role of Community

You know what’s better than a one-time customer? A community.

BestSelf grew because they nurtured their customers. Through blogs, newsletters, challenges, and user-generated content, they made people feel seen, heard, and supported.

Every email felt like a pep talk. Every Instagram post invited real connection. Their customers weren’t numbers, they were the reason.

And this is where tools like Salesloop shine.

With pre-purchase features, brands can suggest bundles, highlight bestsellers, and guide customers with confidence. With post-purchase magic, you can follow up with thank-you messages, exclusive content, and cross-sells that feel personal, not pushy.

Salesloopturns shoppers into superfans.

Scaling Without Losing Soul

Growth can be tricky. Bigger orders. More products. Higher stakes.

But BestSelf handled it with grace. They built systems that supported growth. Streamlining came next, reducing friction at every step. Then, they scaled intentionally. All while keeping their mission front and center.

They used Shopify to keep their storefront sleek and simple. They used fulfillment partners to manage logistics. And they stayed transparent about the journey.

Lesson? Grow slow if you must, but never grow soulless.

Why You Should Start Today

Still think you need to “have it all together” to launch a brand?

Cathryn and Allen started with just an idea. They didn’t wait for the perfect time or permission. Instead, they trusted their gut, and took action.

And so can you.

Have a product idea? Launch it.
Have a story to tell? Share it.
Have a fear of failing? Welcome to the club.

But here’s the truth: starting imperfectly beats not starting at all.

Smart Tools for Big Dreams

Here’s something every entrepreneur needs to know: you can’t do it all alone.

Tools exist to make life easier. Salesloop is one of them.

Want to increase average order value? Use pre-purchase upsells. Suggest matching products. Create irresistible bundles.

Want to keep customers engaged after the sale? Use post-purchase flows. Thank them. Upsell them. Make them feel like VIPs.

It’s not about manipulation. It’s about meaningful connection.

When you plug Salesloop into your Shopify store, magic happen You get real results. Relationships deepen. Revenue grows in ways you didn’t expect

The BestSelf Way

Here’s what we can all learn from BestSelf:

Start with one product that solves one problem.
Launch fast. Learn fast. Iterate.
Build trust with content.
Create community, not just customers.
Use smart tools like Salesloop to scale.

Ready to Be Your Best Self?

Starting a business is scary. But you know what’s scarier?

Never trying.

BestSelf Co. started with a journal. Yours might start with a bracelet. A pet toy. A digital template. It doesn’t matter what it is. What matters is that you start.

Use tools that support your growth. Plug into platforms like Shopify. Supercharge your sales and retention with Salesloop.

And never forget: someone out there needs exactly what you have to offer.

So what are you waiting for?

Write your own story. Design your own journey. Be your own best self.

FAQs

Q1: What is BestSelf Co.?
A1: BestSelf Co. is a company that started with a 13-week goal-setting planner called the Self Journal and grew into an eight-figure brand.

Q2: How did BestSelf Co. get started?
A2: Founders Cathryn Lavery and Allen Brouwer launched their planner on Kickstarter and raised over $300,000 to kickstart the business.

Q3: What made BestSelf Co. successful?
A3: They focused on solving a real problem, building community, smart content marketing, and growing their product line carefully.

Q4: How important is community for a brand like BestSelf?
A4: Very important! They engaged customers through blogs, newsletters, challenges, and social media to build lasting relationships.