Built During Naps
Running a business while raising kids might sound impossible. The cluttered counter, the snack time meltdowns, the pile of laundry , it’s real. But that mess? It might just be the perfect starting point.
Kath, a new mom in Australia, turned her love for boutique nursery goods into Milk Tooth, a now-successful brand. She didn’t wait for funding or fancy mentors. She worked during nap times, learned SEO at night, and grew her business from her living room.
Maybe you’ve got a creative spark. Maybe you’re craving flexibility, fulfillment, or freedom. Kath’s story is proof that you don’t need perfection to begin. You just need a nudge.
Start Small and Dream Big
Kath didn’t overthink it. She set up shop from her kitchen table. Her inventory was modest. Her budget? Tight. But her passion for thoughtfully designed baby items was the fuel she needed.
Instead of obsessing over what she didn’t have, she worked with what she did. That’s how big things begin , with tiny, consistent steps.
Takeaway: Don’t wait for the stars to align. Start where you are with what you’ve got.
Get Found Even If No One Knows You Yet
Early on, Kath realized that stunning product photos weren’t enough. She needed to be discoverable. So she got into SEO.
She wrote descriptions that answered real search terms. Her blog became a space for helpful, heartwarming content ,from nursery trends to new mom hacks. Gradually, Google took notice.
Soon, her traffic grew. So did her orders. Kath didn’t become an expert overnight , she just stayed curious.
Tip: Use search phrases your audience would type, like “natural wooden toys Australia” or “boho nursery ideas.”
Make Buying Feel Effortless with Salesloop
Kath didn’t use every tool under the sun , she kept things simple. But if you’re starting your own Shopify store today, there’s one tool that can fast-track your customer experience: Salesloop.
It helps store owners show personalized product suggestions before checkout and send thoughtful follow-ups after purchase. Imagine your store suggesting matching nursery decor or sending a thank-you discount automatically ,that’s what Salesloop does.
Smart Tip: Salesloop helps modern merchants build trust and boost revenue without sounding pushy. It’s like having a friendly sales assistant built right into your Shopify store.
The Quiet Power of Email Marketing
Kath didn’t want to fight the algorithm game on social media. Instead, she focused on something more personal: email.
Her newsletters felt like letters from a friend. Warm. Helpful. Honest. One email might feature a cozy nursery tip, another might recommend a sanity-saving toy.
Her list grew steadily. And with it, her revenue. Email became one of her strongest channels.
Strategy Tip: Give away something useful , like a printable baby milestone tracker to get signups. Keep your emails real and relevant.
Mindset Fuels Momentum
No business journey is perfect. Kath faced tech hiccups, slow sales days, and self-doubt.
But she focused on her why. Her vision was clear: freedom, creativity, and time with her child.
She didn’t always know what she was doing, but she believed she could figure it out , and she did.
Daily Reminder: Ask yourself, “What’s one small win I can create today?” Then do it.
Find Your People and Build Your Village
Kath made space for community. She connected with fellow mompreneurs, engaged with her customers, and listened to feedback.
Her audience appreciated the realness. They felt heard and seen , and they supported her in return.
You don’t have to go it alone. Find people who get it. Share your wins and losses. You’ll be stronger for it.
Truth Bomb: Building a business isn’t a solo journey. It’s a community effort.
Your Turn: The Best Day to Start Is Today
Being a parent and an entrepreneur? It’s tough. It’s also incredibly rewarding.
Kath didn’t wait until her life was perfectly organized. She got started with a dream and a dose of determination. Now Milk Tooth is thriving.
Yours could be too.
Just begin. Use what you have. Let tools like Salesloop make your path smoother.
Quick SEO Checklist for New Founders:
- Choose a niche you’re excited about
- Use long-tail keywords that match your audience’s needs
- Blog about the real problems your customers face
- Make sure your site works beautifully on mobile
- Add Salesloop to enhance buying journeys
- Start collecting emails early (and use them well)
Final Words of Encouragement
You don’t need to choose between ambition and motherhood. You can be both powerful and present.
With a strong mindset, a clear mission, and smart tools like Salesloop, your business dream is more doable than ever.
Take the leap. Send the email. Launch the page.
This is your sign.
Your business story starts now.
FAQs
1. How did Kath start Milk Tooth?
She began with a small inventory, working from her kitchen table during her baby’s naps. Her love for boutique nursery items was her starting point.
2. What role did SEO play in her growth?
SEO helped her store and blog get discovered on Google. By writing with search intent in mind, her traffic and sales grew steadily.
3. Is it possible to build a business while raising kids?
Absolutely. Kath’s story is living proof. She found time during naps and focused on consistency, not perfection.
4. How can I get started like Kath?
Start with what you have. Learn SEO basics, write helpful content, use smart tools like Salesloop, and focus on building community through email and authentic connections.
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