Beard Oil and Brave Moves
Jeremiah Newton didn’t wake up one day and decide to take over the grooming world. He just wanted his mustache to stop misbehaving. So he grabbed some natural ingredients, cooked up a balm in his kitchen, and handed it out to a few friends. They loved it. Told their friends. Word spread. Fast.
Then he put it on Etsy.
A few months later? He was packing orders like crazy and realizing something big: maybe this wasn’t just a hobby anymore.
From Frustration to Foundation
Let’s rewind. Jeremiah wasn’t trying to “start a business.” He was just fed up with products that made his face feel like an oil spill or smell like a pine-scented car freshener. Instead of settling, he took action.
Sound familiar?
How many times have you complained about a product and moved on? Jeremiah didn’t. That small decision to make his own product became the foundation of a brand people would come to know and trust: The Bearded Bastard.
Lesson? Sometimes your business idea is sitting right under your nose. Literally.
The Etsy Spark
The early days were scrappy. Jeremiah listed a few products on Etsy with a humble tone and even humbler packaging. But the scent? The feel? The results?
Gold.
Men from all walks of life began leaving reviews raving about how they’d never used anything like it. Word-of-mouth exploded. Orders trickled in, then poured in. Beard lovers had found their holy grail.
He didn’t need a business degree. He needed a belief in the product. That was enough to start.
Scaling Without Selling Out
As sales soared, Jeremiah knew he needed more control over branding and customer experience. Etsy had helped him get started. But now? It was time for a real home.
He moved to Shopify. That single platform switch gave him full control: from how his site looked to how products were packaged, shipped, and even how people interacted with the brand.
Shopify was his launchpad. But what kept customers coming back?
Consistency. Sincerity. That handcrafted touch.
Even when the media came calling (GQ, Esquire, and more), he didn’t turn the brand into something it wasn’t. He just kept doing what worked.
What Makes a Bastard Great?
There’s a quiet power in staying small and intentional.
Jeremiah didn’t scale like a Silicon Valley startup. He grew like a craftsman. Brick by brick. Scent by scent.
From beard oils to balms, each product told a story. His customers weren’t just buyers. They were brothers. Bearded believers. People who knew the difference between generic grooming and products made with soul.
And when it was time to pass the torch? He sold the brand to folks who respected that legacy. That’s how you build a business that lasts.
What You Can Steal From His Playbook
Let’s break it down:
- Solve a real problem (even if it’s yours)
- Start small, but start
- Use platforms that scale with you
- Don’t fake the funk
- Care about your customers more than your margins
If you’ve ever thought, “I should just make my own,” maybe you should. Maybe that’s not a passing thought. Maybe that’s your first business whispering to you.
Boosting Growth With Tools That Work (Like Salesloop)
Jeremiah didn’t have tools like Salesloop, but imagine if he did.
Salesloop is a Shopify app that lets you make smart pre-purchase and post-purchase offers to customers without being annoying. Think: “Hey, since you’re buying beard oil, want to add the matching beard balm at 20% off?”
It’s subtle. Effective. And a total revenue booster.
If you’re building your own brand, this kind of tool is a no-brainer. It doesn’t just increase cart size, it enhances the shopping experience. That’s what today’s customers want: value, not spam.
You Don’t Need Permission
Nobody handed Jeremiah a blueprint. He made one.
He didn’t wait for funding. Instead he started with what he had: frustration, a kitchen counter, and a few ingredients. And then? He moved. One product. One customer. One honest review at a time.
Your turn.
You don’t need a business plan with pie charts. All you need is a reason, a product that matters, and the courage to put it out there.
You can start this week. With tools like Shopify and Salesloop, you have everything Jeremiah didn’t.
So go ahead. Be a little rebellious. Make something with your hands. Solve a problem people don’t even know they have yet.
Because a beard balm made in a bathroom just became a household name. And who says your story can’t be next?
Don’t Wait for Someday
“Someday” is where dreams go to die.
Jeremiah didn’t wait. He acted. And it changed his life.
You’ve read this far. That says something. It says you’re curious. Hungry. Maybe even ready.
So what’s stopping you?
Pick a problem. Solve it beautifully. Build slow. Love your customers. Use tools that make your job easier (Salesloop). And when it feels like it’s not enough, remember: Jeremiah started with one balm.
You can too.
FAQs
1. Who is Jeremiah Newton and what is The Bearded Bastard?
Jeremiah Newton is the founder of The Bearded Bastard, a natural grooming brand that started with DIY beard balm and grew into a respected business featured in major magazines like GQ and Esquire.
2. How did The Bearded Bastard start?
It began as a personal solution to grooming frustrations. Jeremiah made his own beard balm in his kitchen and shared it with friends, leading to unexpected demand and a booming business.
3. What platforms helped scale The Bearded Bastard?
The brand started on Etsy but scaled quickly after moving to Shopify, which gave Jeremiah more control over branding and customer experience.
4. What lessons can new entrepreneurs learn from this story?
Start with what you have, solve a real problem, stay authentic, and grow intentionally. You don’t need perfection—just action.
5. What is Salesloop, and how can it help new businesses?
Salesloop is a Shopify app that helps boost revenue with smart pre-purchase and post-purchase offers. It encourages upsells without annoying your customers
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