Klatch Coffee’s Bold Brew
You ever try writing 40 product descriptions with a toddler on your lap and a coffee spill on your keyboard?
Heather Perry has.
Running a coffee business sounds dreamy, right? Smiles behind the counter. Warm aromas. Latte art and loyal customers.
But the behind-the-scenes? A total circus.
Orders pouring in. Inventory running wild. Descriptions to write. Discounts to calculate. Payments to track. And don’t even get started on the holiday madness. Klatch Coffee, her family’s longtime business, had the flavor and the heart, but it needed help. Real help.
That’s when Heather did something most business owners resist: She embraced change. She moved Klatch Coffee to Shopify. Not just for the shiny interface, but for something smarter, Shopify Magic, their built-in AI that actually takes work off your plate.
That one shift changed everything. This is the story of how she brewed something bold, and why your business might be one smart step away from its own breakthrough.
Brewing Coffee, Building Legacy
Klatch Coffee isn’t new. The Perry family has been roasting award-winning beans since the ‘90s. What started as one cafe grew into a national brand known for flavor, quality, and a whole lot of heart.
Heather didn’t just inherit a coffee company. She inherited a mission: Serve people well. Make things by hand. Be proud of the process.
But as the business grew, so did the behind-the-scenes chaos. Managing everything manually started to feel like trying to froth milk with a fork.
Spreadsheets for inventory. Google Docs for descriptions. Late nights. Missed family dinners. During the holiday rush, it became clear, something had to give.
The Wake-Up Call
It wasn’t a disaster. No power outage. No PR scandal. Just a realization.
Heather sat at her desk, surrounded by to-do lists and sticky notes. She was rewriting a product description for the tenth time, juggling inventory numbers, and fielding customer emails. The store was doing well. But she wasn’t.
The work didn’t feel sustainable anymore. It felt stuck.
That’s when Shopify entered the chat.
Why Shopify?
When Heather switched Klatch Coffee to Shopify, it wasn’t just about the store design. It was about freedom.
Shopify Magic, the platform’s AI suite, made life easier in all the right ways:
- Product descriptions? Written in seconds.
- Discount suggestions? Smart and timely.
- Inventory and payment tracking? All in one place.
What used to take hours now took minutes. And it wasn’t robotic. It was personal, fast, and easy to adjust.
Heather didn’t lose her voice. She amplified it.
By automating the boring stuff, she finally had time for what mattered, growing the business, building community, and focusing on her family.
The Myth of Doing It All
Let’s be real. Entrepreneurs wear too many hats. One minute, you’re the CEO. The next, you’re the social media manager, customer service rep, copywriter, and cashier.
But here’s the secret Heather uncovered: You don’t have to do it all.
You just have to do the right things.
Tools like Shopify Magic give you the power to delegate without hiring a team. You stay in control, but you don’t stay overwhelmed.
And when things get easier behind the scenes? You start dreaming bigger in front of them.
Turning Sales into Stories with Salesloop
You know that moment after you buy something and see a “Wait, want to add this?” offer that actually makes sense?
That’s Salesloop at work.
It does two things really well:
1. Pre-Purchase Upsells
Before customers check out, Salesloop recommends products they’re likely to love. It’s smooth. It’s smart. And it works without being pushy.
2. Post-Purchase Offers
After a customer hits “Buy,” Salesloop gives them another chance to grab a related item, turning a one-time order into a multi-product haul.
Every touchpoint became a chance to tell a story, and increase revenue while keeping customers happy.
What This Means for You
Maybe you’re not in the coffee business.
Maybe you sell handmade jewelry. Or curated skincare. Or custom prints. Doesn’t matter.
If you’re building something from the ground up, you’re probably tired. You might be stuck. And you’ve definitely wondered if you’re cut out for this.
Let me say this clearly: You are.
But you need the right tools.
Heather’s story isn’t about luck or being in the right place at the right time. It’s about recognizing what wasn’t working, and choosing better.
You can do the same.
A Real Plan for Your First Big Leap
Let’s break it down. You want to start, or scale, a business. Here’s how to make it feel doable.
Step 1: Know Your “Why”
Before you worry about logos or product photos, ask yourself: Why are you doing this?
What gets you excited? What makes you proud?
Your why is your fuel. Keep it close.
Step 2: Choose Shopify
You don’t need to code. You don’t need to hire a developer. Shopify’s templates and tools make it easy to launch a store in hours, not weeks.
Set up your products. Add your brand voice. Use Shopify Magic to write descriptions and automate the details.
Step 3: Add Salesloop
Once your shop is ready, integrate Salesloop. It takes a few clicks, and it starts working right away, recommending smart, helpful offers before and after purchase.
It’s like hiring a sales assistant that never sleeps and never annoys your customers.
Step 4: Keep It Human
Use your own voice. Tell real stories. Respond to people like they matter, because they do.
Customers want connection, not perfection.
Step 5: Grow Without Losing Your Mind
Let AI handle the repetition. Let your apps do the heavy lifting. Focus on your vision.
You’re building something real. That matters more than ever.
Why Now?
Because time isn’t slowing down. And neither is the market.
Your dream won’t wait forever. And truthfully, the tools have never been more accessible than they are right now.
You don’t need a warehouse. You don’t need a 10-person team. All you need is courage. And a platform built to support it.
That’s what Heather found. That’s what you’ll find too.
What Success Really Looks Like
It’s easy to picture success as some big launch, viral moment, or Shark Tank pitch.
But most of the time? Success looks quieter.
It looks like being home for dinner because your systems are running smoothly. It looks like watching orders come in while you sip tea, not stress-scroll. like proud, happy customers tagging your business online.
That’s the kind of success Heather Perry created.
And if you follow the same path? You’ll get there too.
Final Sip: One Small Step, One Big Dream
Heather didn’t start out as a tech expert. She started as someone who cared about coffee and community.
Her strength wasn’t in doing it all. It was in knowing when to pivot, and picking the right tools to help her scale.
She let AI handle the busywork.
She stayed focused on the heart of her business.
That’s your challenge today: Take one small, brave step.
Set up your Shopify store. Add Salesloop. Write your “why” on a sticky note and tape it to your wall.
You don’t need a perfect plan. You just need a beginning.
Your customers are out there. Your dream is waiting.
And your business? It’s about to brew something brilliant.
FAQs
1. What is Klatch Coffee?
Klatch Coffee is a family-owned coffee business known for award-winning, handcrafted coffee. It was founded in the 1990s and is now run by Heather Perry.
2. Why did Klatch Coffee switch to Shopify?
Heather Perry moved Klatch Coffee to Shopify to simplify business operations. Shopify offers built-in AI tools that save time by automating tasks like writing product descriptions, managing inventory, and creating smart discounts.
3. What is Shopify Magic?
Shopify Magic is Shopify’s AI feature suite. It helps store owners by auto-generating product descriptions, suggesting discounts, and managing backend tasks faster and easier.
4. How did Shopify Magic help Klatch Coffee?
Shopify Magic reduced manual work, especially during busy seasons. It helped Heather save time, improve efficiency, and focus on growing the business instead of handling repetitive tasks.
5. What is Salesloop?
Salesloop is a Shopify upsell app that helps you increase revenue by offering smart product recommendations before and after a customer buys something.
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